ÅF acquires Inuse Experience


About the deal

Ablona acted as the exclusive industrial and financial adviser to the owners of Inuse Experience on the sale to ÅF (NASDQ: AF B).

About Inuse Experience

Established in 2002, inUse Experience is a thought leader in service design and UX. The company has offices in the three biggest cities in Sweden, and recently opened in Denver, Colorado. inUse Experience have over 100 employees, an even mix of men and women, with a combined 900+ years of experience of creating superior products and services.  Inuse Experience has done work in smart cities, specialized smart phones, air traffic control, etc. ( http://www.inuseexperience.com/work/ ).


Johan Berndtsson, co-founder and COO, inUse Experience: “Ablona has done a great job advising us in this process, from start to finish. The team’s commitment was instrumental, and we’re very happy with the outcome. We believe that we have found a perfect match.”

Ablona Partner Fredrik Döberl:  “We are delighted to have contributed to a successful deal between ÅF and Inuse Experience. As always when finding and closing a great industrial match, the success comes from teamwork between our client and the potential buyers.  Before the signing, ÅF’s team and Inuse worked hard on finding joint marketing and sales opportunities. Having seen this, we are confident that this deal will have positive impact on both ÅF’s and Inuse’s clients and both companies’ personnel”.

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