The objective with HULO Map™ is to capture and visualize an organization's business model, the competitive environment it operates in, cost drivers and resulting cash flows. Below is the elements in HULO Map™ very briefly explained.
Ablona has been using our Business Model Canvas since 2004 as a tool for client analysis and forward looking business modeling and planning. The concept of visualization has served us very well. Our current incarnation, since 2011, draws on the influences from the books “Business Model Generation” (Osterwalder et. al.) and “The New Business Road Test” (Prof. John Mullins) besides our own predecessor, the HULO™ model.